- 54g
- AirForce
- Allegro
- Bellamax Gold
- Bellamax Upshot
- Black Diamond Brewing
- Blink
- Cafe Dante
- Captus Networks
- Club One
- Enerdynamics
- Ensemble
- Episcopal Senior Communities
- Habitat Gardening
- Here Kitty Kitty...
- Intensifi
- Kemper Insurance
- The Koret Foundation
- Longs Celebrate 60
- Pier 39
- Planned Parenthood
- Rod McLellan Company
- Rocket Network
- Round 1
- Secure Easy Setup
- The Taylor Family Foundation
- Urban Tavern
- Wine Blue Book
- World Arts West
For more information please contact:
Ken Monnens or Stacey Lawrence
901 Gilman Street
Berkeley, CA 94710
T: 510.528.2000
F: 510.528.2008
ken@kenCreative.com
stacey@kenCreative.com
Insurance Company Logo Development
Kemper Insurance Companies refocused its underwriting policies in 2000 in order to keep up with the ever-changing insurance needs of America's businesses. Their goal was to shed the image of a traditional firm with old-fashioned offerings.
Kemper had, in fact, developed many innovative, creative policies tailored to professional service firms such as accounting, law and architecture and construction-related companies such as contractors, developers and heavy equipment handlers.
Over the course of eight months, and after research and 50+ interviews with key Kemper personnel and customers, we designed the insurance logo shown above.
The new Kemper logo retains the heritage blue color and combines it with a dynamic and substantial, computer-customized typeface. The stylized "K" to the left of the name is both a reminder of the oval of stars that surrounded their early 1900's logo and provides a sense of movement that better describes this forward-looking company.