Ken Monnens or Stacey Lawrence
901 Gilman Street
Berkeley, CA 94710
T: 510.528.2000
F: 510.528.2008
ken@kenCreative.com
stacey@kenCreative.com
Rod McLellan Company is in the business of helping fruits, vegetables, flowers and grass grow! With products like SuperSoil™ and Whitney Farms Life Link fertilizers, Rod McLellan focuses on healthy soil and additives for gardeners.
Company research showed that gardeners enjoy both the activity of outdoor gardening as well as the "fruits" of their labor. The new corporate logo design, introduced in 2002, simply depicts a gardener kneeling in the soil. The Rod McLellan type sits below the gardener and visually becomes part of the illustration's soil.
This easy-to-read corporate logo appears on the back or side panels of each of Rod McLellan's individual brands. It serves as an endorsement to each product's high quality.