For more information please contact:
Ken Monnens or Stacey Lawrence
901 Gilman Street
Berkeley, CA 94710
T: 510.528.2000
F: 510.528.2008
ken@kenCreative.com
stacey@kenCreative.com
Fitness Club Logo Development and Collateral Materials
Club One Inc. operates fitness clubs in Northern California under the brand "Club One," and in Southern California under the brand, "Frogs."
kenCREATIVE refined the existing fitness logos to bring continuity to the club communications and also to allow for more efficient and consistent signage opportunities.
In addition, we developed a thorough visual communication system for both clubs. The systems include: specific typefaces and copy styles that reflect the clubs' different personalities, color palettes that distinguish service areas, patterns and textures for depth, and photography that reflects their member base.
