For more information please contact:
Ken Monnens or Stacey Lawrence
901 Gilman Street
Berkeley, CA 94710
T: 510.528.2000
F: 510.528.2008
ken@kenCreative.com
stacey@kenCreative.com
Foundation Collateral System
Koret Is a not-for-profit foundation that adds to the San Francisco Bay Area's vitality by promoting educational opportunity, contributing to a diverse cultural landscape, and bolstering organizations that are innovative in their approaches to meeting community needs.
kenCREATIVE conducted quantitative and qualitative research for Koret in October/November 2005 to serve as the strategic base for their new foundation brand identity.
We found that grantees consider Koret to be dynamic, professional and honest in operations and reputation. That Koret is engaged with applicants and grantees and thoughtful, confident and passionate about funding areas.
The logo we designed reflects these qualities with the rising "O" in the name and the starburst the "K" supports. The serif typeface suggests heritage while blue reflects their strength and integrity. Together, these elements create a contemporary, trusted foundation poised for many more years of thoughtful giving.
In addition to the new identity, kenCREATIVE established design standards. Shown below is a sampling of Koret's new look through advertising design.
