For more information please contact:
Ken Monnens or Stacey Lawrence
901 Gilman Street
Berkeley, CA 94710
T: 510.528.2000
F: 510.528.2008
ken@kenCreative.com
stacey@kenCreative.com
Attractions Collateral System
kenCREATIVE has been agency-of-record for PIER 39 for just over 6 years. In 2006, the PIER launched a new campaign we designed and applied to 20+ ads, trade materials and all of their on- and off-PIER collateral materials.
The campaign included a new attractions logo that is based on consumer research, where we found that tourists and locals consider the Bay views and sea lions two great reasons to visit PIER 39. Our new logo illustrates these images and incorporates the existing PIER 39 typeface to reinforce the PIER 39 experience.
A refreshed color palette, new photography and headline typeface combine to create a complete marcom branding system with a consistent "look and feel".
