KenCREATIVE
KenCREATIVE Strategic Design Partners
Intensifi logo

Hi-Tech Product Naming and Identity Design

Broadcom Corporation, a global leader in wireless broadband, commissioned kenCREATIVE to name their next-generation "N" technology chip. The technology enables next generation Wi-Fi® devices to offer flawless multimedia experiences by supporting emerging voice, video and data applications - providing the infrastructure necessary to send movies, photos, music, voice calls and data among cable/DSL/satellite set-top boxes, personal video recorders, DVD players, gaming systems, audio equipment, cameras, cell phones and other handheld devices.

We named this product, Intensi-fi as it dramatically increases WiFi capacity across all media. Our logo design emphasizes the "N" technology through the typeface and graphic WiFi "signal."