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"Not for Profit" Naming and Logo Design

"City Celebration" was the previous name of this San Francisco organization that serves the world, traditional, and folk dance communities of Northern California by presenting and advancing multicultural performing art.

kenCREATIVE led the organization's board through a name generation process at an all-day retreat and "World Arts West" was born.

We created a custom, hand-drawn script for the new name and stacked it within a blue square to create a fluid, dance-like interaction between the words that comprise the name.