KenCREATIVE
KenCREATIVE Strategic Design Partners
Shutterfly Photo Book Packaging

Photo Book Package Design

Shutterfly.com has built an extremely successful online business managing customers' digital photography. In addition to providing high-quality prints, Shutterfly turns pictures into unique personalized photo books, cards, calendars and more.

Shutterfly chose kenCREATIVe to create their first line of retail packages. The "products" being sold at Target, Borders and other retail partners, are simply activation codes that are printed on informational brochures placed inside the cartons.

The front of the carton features a photo of the finished product with its "inspirational" customer photograph. The prominent Shutterfly logo insures the consumer of quality. And simple, large type on a color-coded panel distinguishes one product from the next.

The cover's inside spread describes how easy it is to create these gift items.