kencreative worked with Las Vegas Valley based Star Nursery to update the appearance of Dr. Q’s soils from the Star Nursery private label product line. With their old-fashioned look and feel, Dr. Q’s soils appeal to gardeners for whom gardening is a fun pastime.

The new logo design uses an updated version of the familiar Dr. Q character. The name, likewise, adopts a cleaner, bolder typeface outlined in a gold rush color.