kencreative designed the Habitat Gardening logo to appeal to gardeners who are fans of Supersoil products, but also do not mind supporting a good cause. The logo features the Habitat Gardening name in a bold, dark typeface accompanied by a graphic of green leaves. The highly recognizable Supersoil insignia accompanies the Habitat Gardening logo, marking the product as one of trusted quality. Clear and easy-to-read, the Habitat Gardening logo lends the package shelf-presence as well as speaks to the product’s dual-purpose.