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WineBlueBook
Better Wines by the Numbers
WineBlueBook is a wine buying guide that gives the quality price ratio for wine. The name plays off the concept of the blue book as the smart buyer's guide. We included a tagline - Better Wines by the Numbers - to help the consumer grasp the concept that Wine Blue Book gives them information to help them purchase better wines at the best pricing.

World Arts West
"City Celebration" was the previous name of this San Francisco organization that serves the world, traditional, and folk dance communities of Northern California. kenCREATIVE led the organization's board through a name generation process at an all-day retreat and "World Arts West" was born.

Ensemble
Robert Mondavi asked us to create presentation materials for a new direct mail "wine club" to represent the eleven winery estates that comprised Robert Mondavi. A selection of different wines from individual estates would be introduced to members through quarterly shipments of three to five bottles. We named this program "ensemble" to represent both the collection of wines offered and the group of wine enthusiasts that formed this group.

Vigorate
Vigorate supports a dog's vitality by providing patented micronutrients to help maintain healthy cell function. kenCREATIVE developed this name that directly speaks to the product benefit.

IntensiFi
This Broadcom technology enables next generation Wi-Fi® devices to offer flawless multimedia experiences by supporting emerging voice, video and data applications. We named this product, Intensi-fi as it dramatically increases WiFi capacity across all media.

Habitat Gardening
Habitat Gardening is a partnership product of Supersoil and Habitat for Humanity. This unique product, developed for small garden usage, not only ties in with several retailers' corporate giving programs but also publicly demonstrates a community focus. Our name reflects the partnership and small garden concept.

B•LINK
Move it...easy.
Broadcom, a global leader in wireless broadband communications, asked us to name a new software product that would make it easier to transfer files, pictures and data from mobile phones to PCs using Bluetooth technology.

The key communication was to make it clear to users that it is fast and easy to move data using this software. We named the product B·Link - to communicate both speed and ease - and subtly infer Bluetooth with the emphasized "B." We then developed a tagline, "Move it...easy" to more fully communicate the proposition.

UpShot
Our name, UpShot reflects this product from Bellamax that automatically enhances consumer's snapshots.