kencreative recently completed brand positioning and packaging projects for Black Diamond Brewery — a craft brewery that creates ales with distinctive flavor profiles. Our studio’s design for the product packaging creates unity across the line of distinctive beers. The over-arching visuals on the labels and the six-pack carriers include common architecture, a diamond border treatment, and the use of silhouetted “adventure” photography. Since the redesign, Black Diamond has gained placement in California and Oregon supermarkets including Safeway and Whole Foods Market.