Peet's Coffee & Tea - Summer 2010

Our studio’s original concepts for Peet’s summer posters are designed to attract attention to Peet’s seasonal menu of iced coffees and teas while conveying a summertime look-and-feel. Large photography showcases the tall, chilled drinks to highlight them as utterly refreshing. Summer themed backgrounds make the posters unique as they further underscore the drinks’ perfect-for-summer flavors. Our tagline, “Feels like Summer. Tastes like Peet’s.” likewise targets the Peet’s customer looking for something new and cool made with Peet’s signature fresh, hand-picked ingredients.