PIER 39
kencreative has been agency-of-record for PIER 39 for almost a decade. Our design for the 2006 campaign included over twenty advertisements as well as on- and off-pier collateral. Central to the campaign was a new attractions logo featuring a sea lion – the most recognizable PIER 39 symbol according to visitor surveys. Our 2009 update uses the refreshed PIER 39 logo and presents collateral with a refreshed color palette and new photography.